Background

Jon Moramarco, the managing partner of BW 166 LLC, has been in the beverage alcohol industry his entire career. He has operated as a CEO of various companies for over 20 years with net sales spanning from $50 Million to over $1 Billion. Twelve plus years of his CEO tenure was with companies focused on super premium to luxury products. The other eight years involved companies with portfolios across many price points and categories. He has had operational responsibility for production facilities and brands from 5,000 case capacity to well over 10 million cases. His responsibilities have also included wineries and wine companies in many of the major wine producing and wine consuming countries of the world.

Jon has a degree from the University of California at Davis with a mixed major in Enology, Viticulture and Agricultural Business. Prior to his executive roles he had functional responsibility at various times for production, finance, administration, marketing and sales. In his early years he started in the vineyards as a laborer and progressed through both vineyard and winery jobs until his graduation from UC Davis.

Our History

Our name, BW 166 LLC, recognizes Jon’s family roots in the California wine business. Giuseppe Moramarco, Jon’s grandfather, acquired Bonded Winery 166 from the Jesuits during Prohibition. This winery was known as ”California Mission Vintage Company” and was located in downtown Los Angeles near the current site of the Union Depot. Giuseppe had immigrated to the USA from Italy and was the 10th generation of his family to be involved in the wine business. While our name recognizes this heritage it is also a reminder that the wine business is constantly changing.  It is not that long ago that there were more vineyards in Southern California than existed north of the Tehachapis, or that dessert wines outsold table wines in the United States. Likewise it is good to remember that the beverage alcohol industry is the only industry in the United States to be subject to two Constitutional Amendments. As an industry we need to continually adapt to our changing environment.