Shipments vs. Depletions

Posted on May 18th, 2015 |

Question: Why do you focus on volume entering distribution? Answer: The source of our data is varied government reports at both the federal and state level. These reports primarily focus on tax collections which tend to occur when goods are shipped from a producer to a distributor. We believe this is a good measurement of demand in […]

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Data Verification

Posted on May 18th, 2015 |

Question: How can a subscriber be certain that your data accurately reflects the market? Your wine data especially has some significant variances from other published reports Answer: We have gone back over a decade evaluating our methodologies on a month by month basis. As a cross check we have tested our volume calculations versus actual taxes collected […]

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Shipment Volatility

Posted on May 7th, 2015 |

Question: Why do your multi period reports start with the longest period? Answer: Our reports deal with product entering distribution channels. We have found that the shorter time periods have significant volatility. This is due to several factors such as timing of supplier programs, ordering patterns by the trade and inconsistent flow of imports. The longer […]

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Launching bw166 Research Reports

Posted on May 1st, 2015 |

Veteran wine industry executive Jon Moramarco has launched a high -level monthly research report that provides ‘intelligent data’ on the U.S. market for beer, wine and spirits. The new BW 166 Total Beverage Alcohol Overview is now available to subscribers and redefines how wine, beer and spirits sales data is gauged and analyzed. Moramarco has […]

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