Question: Why do your multi period reports start with the longest period?
Answer: Our reports deal with product entering distribution channels. We have found that the shorter time periods have significant volatility. This is due to several factors such as timing of supplier programs, ordering patterns by the trade and inconsistent flow of imports. The longer term trends even this out versus shorter term trends. Click here for a file that shows the comparison in volatility of longer term trends versus shorter term trends. (bw166 Trend Comparisons.pdf).