Line Extensions and New Entrants Continue to Expand the ABA Product Space

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New Product Labels

We recently looked through the latest new product approvals from the TTB using our Label Inquiry tool and wanted to highlight some interesting approvals over the last month in the ABA space:

New Product Labels

  • High Noon Sun Sips received approvals for two new flavors Guava (9/4/2021) and Lemon (10/8/2021)
  • Nutrl Vodka Seltzer flavor extension: Cranberry Apple (9/16/2021)
  • Hornitos Tequila Seltzer flavor extensions: Black Cherry (10/4/2021) and Peach (9/15/2021)
  • Barefoot Bubbly line extensions of Fruitscato flavors: Peach and Blackberry (both 9/13/2021)
  • Bota Box is also entering the space with Bota’rita in Strawberry (9/27/2021) and Lime (10/8/2021) – both 1.5L premixed wine cocktails at 13.5% ABV

Two other interesting product approvals:

New Product Labels

  • Joel Gott looks to be moving into a more premium price point with the approval of a Napa Valley appellated Cab under the label Gott (9/24/2021)
  • Modelo expanding with Modelo Oro, a 90-calorie light beer at 4.2% ABV (9/29/2021)

Please contact us at admin@bw166.com if you’d like to explore how to incorporate Label Inquiry into your analytical workflows and keep up to date on new competitive products before they hit store shelves.

TTB Approved 180K Products L12M through September 2021, An Increase of 14.2K (+8.6%)

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graph of product approvals through september 2021

By Category:

  • Beer: 42.4K products approved over the L12M (+5.8% vs. last year) and 10.6K over the L3M (+7.1% vs. last year)
  • Spirits: 22K products approved over the L12M (+21.2% vs. last year) and 5.5K over the L3M (+19.1% vs. last year)
  • Wine: 115.6K products approved over the L12M (+7.5% vs. last year) and 26.3K over the L3M (+6.2% vs. last year)

By Origin:

  • Domestic: 97.1K products approved over the L12M (+7.1% vs. last year) and 22.4K over the L3M (+0.8% vs. last year)
  • Imports: 82.9K products approved over the L12M (+10.3% vs. last year) and 20.1K over the L3M (+17.2% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Beer, Spirits, & Wine – Packaged Imports Grow +17% By Value L12M through August 2021, Packaged Exports Grow +6%

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Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +15% by value over the last twelve months and grew +31% by value over the last three months. 35% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) grew +4% by value over the last twelve months and grew +22% by value over the last three months. 26% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +17% by volume and grew +19% by value over the last twelve months. Over the last three months, imports grew +11% by volume and grew +14% by value. 74% of imported beer by value comes from Mexico.
  • Exported beer grew +11% by volume and grew +66% by value over the last twelve months. Over the last three months, exports grew +23% by volume and grew +79% by value. 24% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +15% by volume and grew +15% by value. Over the last three months, volumes grew +21% and grew +34% by value.
  • Imported bulk spirits for the last twelve months declined -5% by volume and declined -14% by value. Over the last three months, volumes declined -17% and declined -13% by value.
  • 34% of all imported packaged spirits by value arrived from Mexico while 33% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months grew +1% by volume and declined -16% by value. Over the last three months, volumes grew +25% and grew +12% by value.
  • Exported bulk spirits for the last twelve months declined -3% by volume and grew +3% by value. Over the last three months, volumes declined -6% and grew +15% by value.
  • 18% of all exported packaged spirits by value is destined for Canada while 31% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +18% by volume and grew +18% by value. Over the last three months, volumes grew +35% and grew +57% by value.
  • Imported bulk wine for the last twelve months grew +20% by volume and grew +23% by value. Over the last three months, volumes grew +37% and grew +31% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 22% of all imported bulk wine by value arrived from France.
  • Exported packaged wine for the last twelve months grew +11% by volume and grew +15% by value. Over the last three months, volumes grew +28% and grew +43% by value.
  • Exported bulk wine for the last twelve months declined -11% by volume and declined -14% by value. Over the last three months, volumes declined -18% and declined -23% by value.
  • 39% of all exported packaged wine by value is destined for Canada while 58% of all exported bulk wine by value is destined for the United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

TTB Approved 178.5K Products L12M through August 2021, An Increase of 8.3K (+4.9%)

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By Category:

  • Beer: 41.8K products approved over the L12M (+3.3% vs. last year) and 10.7K over the L3M (+13.6% vs. last year)
  • Spirits: 21.6K products approved over the L12M (+20.2% vs. last year) and 5.7K over the L3M (+23.4% vs. last year)
  • Wine: 115K products approved over the L12M (+3% vs. last year) and 29.8K over the L3M (+7.8% vs. last year)

By Origin:

  • Domestic: 96.7K products approved over the L12M (+5.2% vs. last year) and 24.5K over the L3M (+6.6% vs. last year)
  • Imports: 81.8K products approved over the L12M (+4.5% vs. last year) and 21.6K over the L3M (+16% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Beer, Spirits, & Wine – Packaged Imports Grow +18% By Value L12M through July 2021, Packaged Exports Grow +4%

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Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +16% by value over the last twelve months and grew +53% by value over the last three months. 35% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) grew +2% by value over the last twelve months and grew +28% by value over the last three months. 26% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +19% by volume and grew +21% by value over the last twelve months. Over the last three months, imports grew +31% by volume and grew +34% by value. 73% of imported beer by value comes from Mexico.
  • Exported beer grew +8% by volume and grew +59% by value over the last twelve months. Over the last three months, exports grew +44% by volume and grew +123% by value. 24% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +18% by volume and grew +17% by value. Over the last three months, volumes grew +44% and grew +63% by value.
  • Imported bulk spirits for the last twelve months grew +2% by volume and declined -5% by value. Over the last three months, volumes declined -5% and grew +8% by value.
  • 33% of all imported packaged spirits by value arrived from Mexico while 37% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -1% by volume and declined -17% by value. Over the last three months, volumes grew +34% and grew +17% by value.
  • Exported bulk spirits for the last twelve months grew +6% by volume and grew +1% by value. Over the last three months, volumes grew +8% and grew +18% by value.
  • 18% of all exported packaged spirits by value is destined for Canada while 30% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +19% by volume and grew +16% by value. Over the last three months, volumes grew +35% and grew +68% by value.
  • Imported bulk wine for the last twelve months grew +20% by volume and grew +29% by value. Over the last three months, volumes grew +44% and grew +58% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 25% of all imported bulk wine by value arrived from France.
  • Exported packaged wine for the last twelve months grew +9% by volume and grew +13% by value. Over the last three months, volumes grew +40% and grew +52% by value.
  • Exported bulk wine for the last twelve months declined -6% by volume and declined -8% by value. Over the last three months, volumes declined -22% and declined -18% by value.
  • 40% of all exported packaged wine by value is destined for Canada while 59% of all exported bulk wine by value is destined for the United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.