TTB Approved 170.1K Products Over L12M through August 2020, A Decrease of -0.7K (–0.4%)

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By Category:

  • Beer: 40.5K products approved over the L12M (+2.3% vs. last year) and 9.4K over the L3M (–10.5% vs. last year)
  • Spirits: 17.9K products approved over the L12M (+23.9% vs. last year) and 4.5K over the L3M (+11.9% vs. last year)
  • Wine: 111.7K products approved over the L12M (–4.3% vs. last year) and 27.7K over the L3M (–16.2% vs. last year)

By Origin:

  • Domestic: 91.8K products approved over the L12M (+9.3% vs. last year) and 23K over the L3M (+1.2% vs. last year)
  • Imports: 78.3K products approved over the L12M (–9.7% vs. last year) and 18.6K over the L3M (–25.2% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Beer, Spirits, & Wine – Packaged Imports Decline -6% By Value Over Last Twelve Months through July 2020, Packaged Exports Grow +1%

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Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) declined -5% by value over the last twelve months and declined -21% by value over the last three months. 29% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) declined -1% by value over the last twelve months and declined -20% by value over the last three months. 21% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer declined -7% by volume and declined -4% by value over the last twelve months. Over the last three months, imports declined -20% by volume and declined -18% by value. 71% of imported beer by value comes from Mexico.
  • Exported beer declined -26% by volume and grew +9% by value over the last twelve months. Over the last three months, exports declined -44% by volume and declined -17% by value. 19% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +0% by volume and declined -6% by value. Over the last three months, volumes declined -11% and declined -24% by value.
  • Imported bulk spirits for the last twelve months grew +10% by volume and grew +8% by value. Over the last three months, volumes declined -3% and declined -17% by value.
  • 29% of all imported packaged spirits by value arrived from France while 47% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -39% by volume and grew +3% by value. Over the last three months, volumes declined -31% and declined -21% by value.
  • Exported bulk spirits for the last twelve months declined -1% by volume and declined -3% by value. Over the last three months, volumes grew +23% and declined -23% by value.
  • 28% of all exported packaged spirits by value is destined for Panama while 23% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +7% by volume and declined -6% by value. Over the last three months, volumes grew +8% and declined -22% by value.
  • Imported bulk wine for the last twelve months grew +15% by volume and grew +12% by value. Over the last three months, volumes grew +22% and grew +37% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 26% of all imported bulk wine by value arrived from Chile.
  • Exported packaged wine for the last twelve months declined -12% by volume and declined -6% by value. Over the last three months, volumes declined -30% and declined -22% by value.
  • Exported bulk wine for the last twelve months grew +9% by volume and grew +3% by value. Over the last three months, volumes grew +37% and grew +20% by value.
  • 39% of all exported packaged wine by value is destined for Canada while 57% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

Stable Per Capita Beverage Alcohol Consumption Over Past 30 Years

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  • Currently, there is a proposal to modify the U.S. Dietary Guidelines which includes reducing the definition of moderate drinking for men from the current recommendation of up to two drinks per day to no more than one.
  • The committee cited evidence that alcohol consumption in the United States has increased during the past 20 years.
  • However, servings of beverage alcohol per legal drinking age adult (LDA, 21+) have been relatively stable since 1990 and are comparable to the levels of 1960. (The NIAAA data that the Committee cites uses a 14+ Population base for their computations)
  • Despite this stability, the Committee is recommending a 50% reduction in recommended alcohol consumption. If the purpose of using a comparison of the NIAAA data with the population 14+ was to either address underage drinking or binge drinking, the dietary guidelines do not seem the appropriate way to address these challenges.
  • bw166 projects servings across all channels grow between 1% and 2% in 2020. Comparatively, the LDA population will increase by 1.1%. Again, showing stability in overall servings per capita.
  • bw166 sources this information from tax paid shipments into the market on an annual basis since 1960. The volumetric data was converted to standard servings and compared to the LDA population sourced from the U.S. Census Bureau.
  • For an electronic copy of this information and additional details please click here.

TTB Approved 175.7K Products Over Last Twelve Months through July 2020, An Increase of 7.7K (+4.6%)

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By Category:

  • Beer: 41.7K products approved over the L12M (+7.4% vs. last year) and 8.9K over the L3M (–4.5% vs. last year)
  • Spirits: 17.6K products approved over the L12M (+21.7% vs. last year) and 4.2K over the L3M (+6.9% vs. last year)
  • Wine: 116.4K products approved over the L12M (+1.5% vs. last year) and 28.4K over the L3M (–13.1% vs. last year)

By Origin:

  • Domestic: 93.1K products approved over the L12M (+12.4% vs. last year) and 22.8K over the L3M (+4.6% vs. last year)
  • Imports: 82.6K products approved over the L12M (–3% vs. last year) and 18.8K over the L3M (–22.4% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Beer, Spirits, & Wine – Packaged Imports Decline -4% By Value Over Last Twelve Months through June 2020, Packaged Exports Flat

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Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) declined -2% by value over the last twelve months and declined -24% by value over the last three months. 28% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) declined 0% by value over the last twelve months and declined -17% by value over the last three months. 21% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer declined -7% by volume and declined -4% by value over the last twelve months. Over the last three months imports declined -27% by volume and declined -27% by value. 71% of imported beer by value comes from Mexico.
  • Exported beer declined -27% by volume and grew +5% by value over the last twelve months. Over the last three months exports declined -44% by volume and declined -19% by value. 18% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +1% by volume and declined -4% by value. Over the last three months volumes declined -14% and declined -26% by value.
  • Imported bulk spirits for the last twelve months grew +19% by volume and grew +16% by value. Over the last three months volumes grew +5% and declined -9% by value.
  • 29% of all imported packaged spirits by value arrived from France while 48% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -39% by volume and grew +6% by value. Over the last three months volumes declined -26% and declined -4% by value.
  • Exported bulk spirits for the last twelve months declined -3% by volume and declined 0% by value. Over the last three months volumes grew +23% and declined -21% by value.
  • 27% of all exported packaged spirits by value is destined for Panama while 22% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +6% by volume and declined -3% by value. Over the last three months volumes grew +4% and declined -21% by value.
  • Imported bulk wine for the last twelve months grew +16% by volume and grew +10% by value. Over the last three months volumes grew +2% and grew +3% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 26% of all imported bulk wine by value arrived from New Zealand.
  • Exported packaged wine for the last twelve months declined -11% by volume and declined -10% by value. Over the last three months volumes declined -30% and declined -26% by value.
  • Exported bulk wine for the last twelve months grew +3% by volume and declined 0% by value. Over the last three months volumes grew +22% and grew +6% by value.
  • 39% of all exported packaged wine by value is destined for Canada while 56% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.