The Total Beverage Alcohol Overview

The Total Beverage Alcohol Overview

From: $150.00 / year

The Total Beverage Alcohol Overview is a monthly publication providing a complete view of Beer, Wine, and Spirits in the US market. The overview provides total market context for comparing data from other sources including scan data from retailers, control state sales, and internal sales figures. The data is assembled from several federal data sources, including The Alcohol and Tobacco Tax and Trade Bureau, The Bureau of Economic Analysis, US Customs, and The Census Bureau, as well as data provided by the California Board of Equalization. 

Subscribers receive two editions of each month’s report, an Advance edition and a Reported edition. The Advance edition is published approximately two weeks after the end of the month and provides an early indicator of market performance based on available data sources. The Reported edition is published approximately sixty to ninety days after the end of the month, depending on the release of data from various government agencies.

Download a sample report here.

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Company Size Explained

Pricing varies by company revenues generated:

  • from the sale of beverage alcohol products.
  • from the sale of products sold to beverage alcohol companies.
  • from fees generated by the provision of services to beverage alcohol companies.

Company size is defined as follows:

  • Small-sized Company: less than $100 Million in combined revenues of the above types.
  • Medium-sized Company: combined revenues from $100 Million to $1 Billion of the above types.
  • Large-sized Company: over $1 Billion in combined revenues of the above types.

Publication Details

  • Each publication is delivered in PDF format and viewable across devices (see an example publication here).
  • For subscriptions, updated reports will be delivered via email (from admin@bw166.com) each month and can also be accessed through your account on this website.
  • For single publications, a copy of the report will be made available upon purchase.

License Use

With the purchase of this subscription or publication, the purchaser can freely share and distribute the report with all employees, officers, board members, and agents/consultants (only in the course of their work for the purchaser’s company) of the purchaser’s company and all majority-owned subsidiaries of that company.

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