The Changed Landscape of Promoting Wine in California

Posted on September 11th, 2016 |

On August 25th, 2016 the Governor of California signed a bill into law that eliminates Instant Rebate Coupons (IRC) funded by suppliers or wholesalers for the promotion of wine in California. This mirrors the regulations that currently apply to Malt Beverages, however Distilled Spirits can continue to use IRCs for the promotion of their products. […]

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Beverage Alcohol Spending Up 3.4%

Posted on July 22nd, 2016 |

For 12 months ending June 30th 2016 the bw166 Total Beverage Alcohol Overview shows total consumer spending on Beverage Alcohol at just over $222 Billion, an increase of 3.4% versus the prior 12 months. The bw166 Total Beverage Alcohol Index stands at 119.04, a 1.5% increase over the prior 12 months. Overall Beer volumes entering the market are up […]

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Brexit and Total Beverage Alcohol – A Quick Primer

Posted on June 29th, 2016 |

After the United Kingdom voted on Thursday to exit the European Union, there has been considerable commentary on the long term economic implications for the global economy including the total beverage alcohol industry. Ultimately, for the beverage alcohol industry, Brexit’s largest effect is likely to be foreign exchange (FX) rate fluctuations in both the near […]

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bw166’s TBA Servings Index grows 1.5% to 119 in May 2016

Posted on June 24th, 2016 |

bw166 recently introduced the Advance Edition of its Total Beverage Alcohol Overview report, which is included in the subscription price for all current and future subscribers.  This new edition, released approximately 15 days after the end of each month, provides beverage alcohol companies a prompt and holistic reference for the total market which can be […]

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